November 2017

2017 Annual Appeal Challenge: Goal $25,000

Dear Art League Family,

This is the most difficult Annual Appeal letter I have written since becoming Executive Director of the Art League of Long Island five years ago. This year, with a genuine sense of urgency, I’m asking for your support to help fund the development of a much needed new website and database management system.

The 2017 Annual Appeal Challenge is a call to action. The Art League needs to raise $25,000 to begin the process of replacing its outdated website and database management system. The website is the “store front” of the Art League, the door to the treasures inside. The database management system is the engine that drives the business. It allows us to manage revenues, expenses and financial reports; customer and donor contacts; membership and registration; scheduling of classes, events and exhibits; and marketing data. Both legacy systems are labor-intensive and inefficient. Despite being continuously updated and patched, both systems are obsolete. The new systems will enable the Art League to improve our efficiency and customer service, lower our costs, and ultimately increase tuition revenues.

We’ve done our homework. Over the past two years we’ve conducted diligent research, met with developers, test-drove practice systems, spoke with other not-for-profits and gathered the intelligence needed to make this prudent technology decision. Unfortunately, revenues currently generated from the Art League’s operations will not cover the estimated $25,000 startup cost of a new website and database. But with your help we will reach the $25,000 goal. Here’s how…

Donations Total
10 donations of $1,000 = $10,000
20 donations of $500 = $10,000
10 donations of $100 = $1,000
25 donations of $50 = $1,250
100 donations of $25 = $2,500
25 donations of $10 = $250

The 2017 Annual Appeal ends three months from December 1, 2017. Please make a donation today at or by calling Bobbie Janowitz at 631-462-5400 ext. 227. Your tax-deductible gift will make a huge difference in allowing the Art League to purchase the technology it so desperately needs. Thank you for your continued support!

My warmest regards,

Charlee Miller

Executive Director

Art League of Long Island